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Exploring the Third Way of Innovation using LEGO Serous Play.

Innovation is crucial for every business, whether innovating on their products, services, or the way they manage customers. But it’s not easy - lots of small improvements might cause you to miss the bigger picture, but there’s a risk of launching something completely new that the market isn’t ready for.

But there’s a third way, that’s used by some of the most successful companies in the world, including Apple, Guinness and Lego.

The workshop will be led by Terry McStea.

rtcnorth.co.uk