The Estonian Association of Designers and Disainiöö / Tallinn Design Festival will take part in the Hooked on Estonia festival, taking place in Stockholm on 23 May. The festival introduces Estonian culture, design, music, food and creative industries to Swedish audiences.

The festival will be held at Rosendals Trädgård and is organised for the second year in a row by Enterprise Estonia and Visit Estonia. Throughout the day, visitors can enjoy a diverse programme featuring Estonian design showcases, music performances, food experiences, the Iglucraft sauna area and creative industry meetings.

The Estonian Association of Designers will present several design-focused activities at the festival. The programme includes the UPMADE IN ESTONIA Showcase, bringing together a curated selection of contemporary Estonian design and designer-maker brands, as well as the Estonian Design House pop-up shop, where visitors can discover and purchase Estonian design. The festival programme also includes a Fashion Walk with Kirill Safonov, bringing Estonian fashion to the Swedish audience.

One of the key meetings of the day is the invitation-only event Hooked on Estonia – Creative Industries Mix & Mingle, taking place from 12:00 to 13:00. The event aims to bring together representatives from the Estonian and Swedish music, design and creative industries to create new contacts, exchange ideas and explore possible future collaborations.

The event will open with welcoming words by Margus Laidre, Ambassador of Estonia to Sweden, followed by remarks from Xenia Joost, Deputy Secretary General for Creative Industries at the Estonian Ministry of Culture. Music Estonia and the Estonian Association of Designers will then introduce Estonia’s music and design sectors, followed by an opportunity for participants to meet Estonian entrepreneurs and creatives.

In Stockholm, the Estonian Association of Designers will also introduce the programme of the 21st Disainiöö / Tallinn Design Festival and its 2026 theme “Future of Product Design” / “Tootedisaini tulevik”. The theme focuses on how rapid technological development, the growing role of artificial intelligence, material science innovations and sustainability requirements are shaping the next stages of product design.

Participants in the Hooked on Estonia festival include Raili Keiv Studio, Myceen, Radis, KOOSdisain, Reet Aus, Miurio, TOKU, LENTSIUS, HYTI, PUHU Glass Studio, WOH + Nörk Rack, SEOS, Tarmo Luisk, Elmet Treier, Maria Rästa, Kelpman, Maarit Pöör, Laura Saks, Kirill Safonov and Kalli Sein.

In addition to Estonian design, the festival day programme also features the Tallinn Music Week stage, I Land Sound Secret Garden, Estonian food, Iglucraft sauna experiences and much more.

Hooked on Estonia takes place on 23 May from 11:00 to 20:00 at Rosendals Trädgård in Stockholm.

More information about the festival is available HERE.

On the day before the festival, a creative delegation arriving in Stockholm under the leadership of the Estonian Association of Designers will visit several Swedish design and creative industry organisations, studios and partners. The aim of these meetings is to strengthen creative cooperation between Estonia and Sweden, build new contacts and introduce Estonian design and Tallinn Design Festival to an international audience.