DESIGN FOR ALL

29.09.–05.10.2025



Jaga üritust

DOM – DESIGN IS IN FASHION

Wed at 17:00 doors / at 18:00 start
ticket 20 / on the show day 30 € / free for people with special needs
tickets available HERE!

The event will feature simultaneous interpretation in both Estonian and English, with subtitles.

Find accessibility information here.

@The Repair Shop    Show where

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It’s more than a fashion show – it’s a spectacle!

DOM is a modern clothing design show that embodies today’s aesthetic while thoughtfully engaging with the ideas and questions shaping the future. Can design be fashionable and remain relevant beyond countless seasons ahead? At DOM, we believe it can. True design holds its value for years to come.

DOM is a performance devoted to clothing design. Showcasing the vision of ambitious Estonian designers, it transforms fashion design into a location-specific experience – immersive, inspiring, and unique.



DOM x B.MOR Studio

bmorstudio.com
#bmorstudio


Founded in Tallinn in 2018, slow fashion brand B.MOR Studio was established by Anna Chirkova, a former engineer. Her sensitivity to synthetic fabrics led to a mission to create clothing that supports human well-being.

B.MOR Studio seeks solutions in the apparel business through sustainability, timelessness, and functionality. The “ITTAI” collection grew out of a touching story: her parents’ classic menswear store operated for almost three decades, until the covid-pandemic brought it to an end. The remaining pieces like shirts, jackets, and pants were put away in cardboard boxes until now reimagined into a new function as modern unisex items.

The “ITTAI” collection grew out of a story deeply personal to Anna. For nearly three decades, her parents ran a classic menswear shop, which the pandemic eventually brought to an end. The remaining shirts, jackets, and trousers were given a new beginning – transformed into unisex garments through redesign.

At the core of the collection are reimagined menswear pieces alongside garments made from vintage fabrics and deadstock materials. Among the rare finds is a fabric from the Keila textile factory dating back to 1988 – a genuine fragment of Estonian fashion heritage. Complementing the collection are B.MOR Studio accessories: leather mini bags, shopper bags with recycled shoe-sole bases, and caps adorned with golden costume jewelry.

Three guiding principles shape Anna’s work. Firstly, skin- and user-friendliness – having sensitive skin herself, she tests every new design on her own body to ensure comfort and safety. Secondly, she merges her engineering background with fashion design, bringing scientific precision and technological innovation into her creative process. She’s continuing to expand this knowledge in the master’s program in Textile and Polymer Technology studies at TalTech. Thirdly, her practice is rooted in upcycling and sustainability.

ITTAI is both a personal family narrative and a manifesto of upcycling, transformed into an experimental collection that will be turned into a design model to produce the item again and again. These garments and accessories give voice to forgotten stocks, turning them into modern apparel.

Many thanks to: Contractok and Sofia Vender, Tallinna Ringmajanduskeskus and Kädi Eelmaa, SIBLA and Albertas Gudas, Ida Mood Narva and Viktoria Muske, photographer Marianna Gunja @noxdies, Vladyslav Nepotachev.



DOM x Franz Raver

franzraver.com

#franzraver

Franz Raver – clothing that tells your brand’s story.

Franz Raver creates brand-driven apparel from teamwear and merch items to uniforms. Clothing is part of a company’s identity. Every cut and detail is considered to make people feel good and help the company stand out. The items created in collaboration are something that are not found in stores – something that fit, work, and clearly show which team one belongs to. 

Franz Raver's mission is to transform everyday clothing into a part of the company's image that the team can be proud of.

It all starts with one question: what should this clothing convey?

Based on the client's values, a design is created that not only looks good, but also suits the wearer and makes the person a proud team member. Among others sTARTUp Day, Tartu Science Park, Coop Pank and LHV Pank, Estravel have trusted to design their apparel by Franz Raver.

The brand Franz Raver's own catalog-collection and a special edition for SEB Bank will be introduced on the DOM stage.

Today, people expect more from their bank than just high quality and proper business conduct. We look for a partner who feels the vibe of our community as us and shares the same views like mobility, flexibility, smartness and yes – style.

That’s why SEB has teamed up with Franz Raver, a local Estonian brand known for designing uniforms into something every team member wants to wear. Franz Raver transforms these items into clothing that is suitable for both the 8am office meeting and the 2am investment festival afterparty. These clothes are suitable for a Gen Z fit check as well as a Gen X representative key-note speak about their long-term banking experience on the big stage.

After all, design is important in every area of ​​life. It shapes our environment, our behavior, our attitude. When the design is well thought out, it doesn't stand out too much, but creates a comfortable experience, feels natural and is remembered where it is needed. The cooperation between SEB and Franz Raver proves that banking can be stylish, comfortable and modern. And if a bank cares about the details, then we trust it when making big decisions.

The brand thanks all its good partners for their trust and aspiring cooperation!



DOM x LENTSIUS

lentsiusdesign.com

#lentsius

Lentsius – harmony between material, form and environment.

The Lentsius brand aims to offer the wearer a more sustainable version of everyday jewelry and clothing. In her work, designer Kairi Lentsius always adheres to the principle “Less is more” and explores unexpected combinations of material, technology and form. Lentsius products have a Scandinavian chic style and are made in Tartu.

At the DOM show, Lentsius presents a new clothing collection and the "Sunlit" jewelry series, bringing together the charm of used military textiles and innovative techniques of metalwork. The garments are made from upcycled materials, valuing the natural aging of fabric and the traces left by sun, rain, and snow. Designer Kairi Lentsius focuses on adding value through form and embroidery. The coats protect like tents, adorned with machine-stitched leaf patterns drawn from the forest.

The brand sends kindest thanks to tailors Annika Lätt and Reet Vaga, Estonian Defence Forces for their long-standing and successful collaboration, Mart Lentsius for bringing the idea of jewellery into real life; TalTech, Eron Adoberg, and the Tartu Cultural Endowment.

The models’ footwear comes from the distinguished collection of Samelin, a brand with a proud history.


 

Creative director: Piret Mägi

Co-organizer: Kristin Kivimäe

Back-stage coordinator: Anne Rinne

Staging: Anni Zupping

Lighting artist: Karolin Aatonen

Sound artist: Rando Arand

Visual artist: Maria Elisaveta Roosalu

Videos: Getter Raiend

Hair by: Hedy Õunaid, Liina Veski, Signe Järve, Viktoria Poplavnaja - KEVIN.MURPHY ja RANDRILU ILUSALONG

Make-up artists: Pille Ollin, Monika Vaima, Ulvi Nurm, Kristi Kruusik, Janne Kozer, Triinu Simre - KARAJA

Welcome drinks by: Mionetto

Big thanks to: Risto Pillaroo, Edvin Ollin, Hendrik Igalaan ja Klaasissepp

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