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The author will be seated in the self-designed chair as we dive into the ideas running through her mind.
How does form come to life?
Why this shape and not another?
Do we really need more things in this world?
A deep yet playful conversation will be led by maestro Jüri Muttika.
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Loreida Hein is an interior architect who graduated from the Estonian Academy of Arts (EKA) in 2002, furthered her studies at the Tallinn University of Applied Sciences (TTK) in applied architecture and more, and took a semester in engineering projects in Oslo. In 2004 she founded her own company, Stuudio La, and became a member of the Estonian Association of Interior Architects (ESL). In recent years she has has been employed by the leading construction and real estate development company Merko. Her side passions include art, dance, and winter swimming. At the end of October, she will launch a major croquis exhibition at the Postimees Media House and take part in a group exhibition at the Museum of Estonian Architecture. Stay tuned!
At the Tallinn Design Festival INTERIOR+ mini-fair, Loreida proudly presents the sculptural acoustic armchair SaLA, originally designed in 2018 for the Proact oƯice. For the fair, the chair has been dressed in a striking furry coat and complemented with reading light as well as a smaller sibling, SaLA M, without the acoustic shielding. The tall SaLA L chair has found its way into several public building projects, especially educational institutions, where the need for quiet, private spaces has been recognized. The easiest way to experience the chair yourself is to try it anytime in the lobby of Nordic Hotel Forum in the heart of Tallinn (ArtAku Interior Architecture Bureau, 2021).
Produced and distributed by Rasun.ee (photo: Elis Jurkatam).
In addition, Loreida will showcase the towel stand PiLE, designed in 2024 for a show apartment. It allows towels to be spread out for drying, clothes and hangers to be hung, bathroom items to be placed on its shelf, and can be extended with hooks if needed. Other furnishing elements with production potential were also created for the apartment and will soon appear in the online store (see info below).
With the same production partner, she has also developed the sturdy and stable umbrella stand HaLL, distinguished by its open base plate – it can be made, for example, from leftover tiles of the hallway or foyer to ensure a harmonious color scheme.
Products will be distributed by Designfurno.ee (website under update; for now, see this presentation for an overview).
At the fair, Loreida shares the stage with renowned interior architect Kard Subbi. Their long-standing partnership spans a wide range of projects — from oƯices, learning environments and exhibition stands to art projects, competitions and even co-hosting an interior design TV show. As part of a larger team, they developed the modular furniture line LESS, which is currently on hold while strong production and marketing partners are sought. This time, instead of joint authorship, both present their own creations — yet the conversation on stage is sure to be a fusion of both personalities’ ideas and perspectives.
